#Menswear New York Fashion Week: Men’s 2016

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Hi everyone! I know it’s been a minute since my last post; my laptop took a dump and my sites were hacked – no bueno! I am back and running (-: Thank you

This past July I had an opportunity to attend Men’s Market week in New York.  New York Fashion Week: Men’s is on their second year; first launch back on July 13 2015. NYFW: Men’s provides designers with some much-needed exposure in global markets and I have to say it’s a growing market that is rapidly on the rise.   I attended the Capsule and Liberty Fairs which they moved their show dates up in order to run along at the same time as New York Fashion Week: Men’s this year.  Capsule took place at Pier 92, right next door to Liberty.  In the past I’ve attend the women’s Capsule which launch back in February 2015 – it was the first if its kind show gearing to the Athleisure Movement.

At Capsule Men’s and Liberty Fairs – the Athleisure trend is here to stay.  A cultural shift in the workplace has led start-ups and other emerging designers to enter this Men’s Fashion Market and the competition is rising.  From heritage menswear to street culture – the athleisure ready-to-wear is on a momentum; according to Euromonitor International “Market is with a growing emphasis on personal appearance and an average disposable income that is still 50% higher than women’s globally, men are spending more on apparel and footwear than ever before. By 2019, menswear is expected to contribute close to US$40 billion in sales to the global apparel market.”

 

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