Nike #GetOutHere Campaign Winter Challenge

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 Adri

Hi everyone, all I can say is WOW!  I never won anything of this caliber!  I was so stoked when I received the news that I am one of the 48 athletes who won a trip to Nike’s main event in the Get Out Here Challenge, taking place December 12 in Chicago, IL.  I have yet to know what exactly that “main event” will be – still a mystery, but I have a good feeling it will have a brrr cold factor!

I am also thrilled to share this experience with my W3Move teammate, Karen who was also selected!

Thank you Nike – I am so blessed to have this amazing opportunity! Can’t wait!

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The “Snow Day” Campaign aired on October 29, Nike brought together 20 accomplished, professional athletes who were pitted against each other in one giant, snowy football game to remind everyday athletes across the country that training doesn’t end when the temperature drops.

The “Snow Day” Campaign aired on October 29 on Nike digital channels and TV during Thursday Night Football, when the New England Patriots take on the Miami Dolphins. The film was created by Nike and Portland-based agency Wieden + Kennedy.  As as part of the #GetOutHere campaign, Nike is on an extensive search to find the 48 most weather-defying athletes to compete in the #GetOutHereChallenge

“Snow Day” kicks off Nike’s #GetOutHere campaign, which highlights key products (such as Nike Therma-Sphere Max and AeroReact), services and inspiration for athletes at every level who want to train and embrace winter weather. Additionally, for the first time, Nike.com allows consumers to filter product searches by specific weather conditions such as Freezing, Cold, Cool and Dark.

Pro athletes featured in the film include: Rob Gronkowski, Ndamukong Suh, Odell Beckham Jr., Le’Veon Bell, Eugenie Bouchard, Antonio Brown, Elena Delle Donne, Marlen Esparza, Paula Findlay, Lauren Fisher, Paul George, A.J. Green, Draymond Green, Luke Kuechly, Sydney Leroux, Carli Lloyd, Marcus Mariota, LeSean McCoy, Ben Roethlisberger, Eric Weddle and Steven Stamkos. In addition to the film, a behind-the-scenes video (below) features many of the cast reminiscing about their favorite snow day memories.

via Nike, Inc.

Nike Snow Day:

Snow Day: Behind The Scenes

Comments

  1. This is nothing. You should’ve been here in 2013! That was cold!
    Kick some butt, A!!

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