The Women of WILL // Under Armour I WILL WHAT I WANT movement

Meet The Women of WILL Misty Copeland’s destiny was not to be a ballerina. Under Armour’s women’s campaign, which kicked off last month with the signing of ballerina Misty Copeland, another nontraditional endorsement deal for the brand. The Copeland spot, featuring her against-all-odds story, has garnered more than 5.8 million views on YouTube.   Under […]