|A new fashion lifestyle show is born. WWD just recently named the Axis Show the “New Ath-Leisure Trade Show…” Axis debut during New York Women’s Market Week (February and September) and held at PIER 94. I attended the first show last month in NYC and I have to say Vanessa Chiu and her team did an amazing job! I only could attend one day due to the snow storms we had here in the East Coast. Axis came spun off Agenda/Agenda Women’s whose parent company is Reed Exhibitions. The Axis joins Reed’s International roster which includes more than 20 successful fashion events including Capsule (which showed as well and Agenda).
The show is a new lifestyle trade event that aims to the “atheisure” culture and street-fashion aesthetic for the modern girl market. Axis brought in brands from all categories outside the “traditional” fashion market – which includes brands from beauty, accessories, street culture, health and wellness and more! I meet with brands from Reebok Women whose new 2015 F/W looks pretty fresh and obsessing over that poncho! – Herschel Supply a Vancouver base company, to natural skincare Jules and Esther to recycled leather jackets and purses at The Sway 88 NYC.
Looking forward to the fall show!
Check out the photos below I took (some vendors didn’t allow photos).
|Brands //Skincare. Accessories. Activewear. Shoes