Tights are the New Denim // Nike Women Global Summit NYC

Photo Source: Nike

On October 23^rd, Thursday I had an opportunity to jet off to NYC for couple hours to experience an amazing summit – the Nike Women’s Global Summit. The Nike Women’s Global Summit was held at Spring Studios located in Tribeca area, 150,000 square feet of spacious creative space that was turned into a Nike wonderland!

The events kick-off beginning of the week (Oct 20^th – 24^th) with Nike Training Club (NTC). NTC events where scattered throughout the city at different gym/studios which you had to signed up before hand. Attendees from magazine editors, top bloggers/ media, and influencers from around the globe were flown in for this long week summit! The summit showcased the Swoosh’s competitive impact in the women’s athletic market and encouraged women worldwide to keep it moving! The two-day media days of the women’s summit gave behind-the-scenes first-look at their new Women’s Spring/Summer 2015 product line’ which also debut a new collaborative collections by Brazilian designer Pedro Lourenço, which drops this month, November, and German upcoming star Joanna Schneider – where sport meets fashion!

On Wednesday first day of media, President and CEO of Nike, Mark Parker, kicked off the day with a presentation that unveiled the Spring/Summer 2015 collections and the brand’s plans for Women’s training. Unfortunately I was just able to come up on Thursday but I was able to go home with a gift – a new Nike bag from their Holiday 2014 🙂 Stay tune in my up-in-coming shoots! Thank You Nike!

Below is Nike news press release snippets from the summit along with photos ::

Nike (NYSE: NKE) today unveiled its new Spring/Summer 2015 Women’s collections in New York City with 27 of the world’s top athletes, showcasing a breadth of performance and lifestyle products as well as digital services as it continues to accelerate growth within its women’s business.

“Sport and fitness are powering a new lifestyle shift for women around the world,” says Mark Parker, President & CEO of NIKE, Inc. “Our relationship with our digital community of 65 million women, coupled with great product innovation, is driving our momentum and we expect to add another $2 billion in revenue to reach $7 billion by FY17.”*

Nike’s Spring/Summer 2015 Women’s collections feature new performance looks and designer collaborations catering to every element of a modern woman’s athletic lifestyle. These include new products across Nike’s running, training and sportswear categories, ranging from high-performance tights to Nike Flyknit footwear to innovative new sports bras.

source: Nike

27 of the world’s top athletes introduce Nike’s Spring/Summer 2015 Women’s Collection

Photo Source: Nike

27 Top Athletes All In One Place

The athletes pictured above include: Angelica Bengtsson, Sofia Boutella, Leticia Bufoni, Xue Chen, Skylar Diggins, Brianne Theisen-Eaton, Marlen Esparza, Allyson Felix, Joanna Jozwik, Sally Kipyego, Daria Klishina, Carissa Moore, Li Na, Alana Nichols, Shelly-Ann Fraser-Pryce, Paula Radcliffe, Sarah Reinertsen, Laura Robson, Brianna Rollins, Sanya Richards Ross, Carolina Salgado, Maria Clara Salgado, Joan Benoit Samuelson, Dafne Schippers, Zhang Shuai, Adelina Sotnikova and Katarina Johnson-Thompson.

Below are my personal photos // location: Spring Studios Follow me on instagram for more personal photos from my trip! @ithrive